How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and all thanks to social media. We spend just 2 – 3 hours a week on promoting our events, here are the top five free tools that help us out.
Read MoreLooking for a job in publishing? As with all social networking, when it comes to job searching there are some big ‘dos’ and ‘don’ts’. Twitter on its own is unlikely to find you a job: you may see jobs advertised (and you’ll need to respond quickly if you do), but it should be used as the means to finding a job, and your personal marketing tool.
Suzanne Collier of www.bookcareers.com shares her top ten tips for using Twitter for your job search.
Blogging is a great way to raise your profile, connect with readers and encourage sales. But how do you get started? Science fiction author Keith Mansfield started on the road to blogging with a workshop his publisher sent him on – and he’s never looked back. Here he explains how he got started, how he’s benefited from blogging, and shares his top blogging tips.
Read MoreA Facebook page is a great way to promote your book: you can use it to connect with your readers, encourage discussions around the topic of your book, automatically pull in your latest blog postings, and send updates to your fans.
By default, a Facebook page has tabs for Wall, Info, Photos, Discussions and Boxes, with the Wall tab being the first thing you see. But you can also personalize your page with a customized tab that offers more information about your book, draws people in and gives them a clear call to action. You can even make it the first thing people see when they visit your page for the first time. Follow these 5 easy steps, and you too can have a customized Facebook page.
Is Second Life still useful for authors and publishers? It depends how you use it, argues Adele Ward – who has recently used virtual contacts to make her new business, Ward Wood Publishing, a reality.
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There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.
Read MoreThe Author Blog Awards aim to highlight to readers the great content that you can find in author blogs and microblogs, reward those authors who engage with their readers online, and encourage other authors to do the same. Nominations are now open so please head over to www.authorblogawards.com to nominate your favourite author blog.
Read MoreAnd now for the society pages. You know, Twitterers don’t just spend all day in front of their computer screens
Read MoreMany of us have now switched from Facebook groups to pages, or at least added a page. The added functionality
Read MoreAre you using Twitter yet? Do come along. I first mentioned Twitter on this blog a couple of years ago,
Read MoreThe London School of Journalism is showing just how Second Life can be used to enhance online learning with a
Read MoreA quick read of the newspapers recently for any Second Life articles could make you decide it’s not the place for
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