When people ask me what it takes to write a book that sells, I tell them it is 50% writing and 50% marketing. As an author you are marketing yourself as well as your book. The challenge is to find your audience and then connect with them. If they like you and your book, they will spread the word.
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Are you on Pinterest yet? The latest social media phenomenon has crept up on many of us – yet the statistics show that pinning is winning. Pinterest is already the third most popular social network after Facebook and Twitter, according to a 2012 report by Experian. It has an estimated 13 million users. It is the fastest site ever to break through the 10 million unique US visitors mark according to comScore. And it now drives more referral traffic than Google+, YouTube and LinkedIn combined, according to a Shareaholic study in January 2012. All of which is reason enough to take an interest in Pinterest. But what is it – and how can you use it as a publisher or an author?
Read More01 Why WordPress? Other blogging platforms are available – but WordPress is the one I always recommend: it is powerful,
Read MoreOne of the best ways to use Twitter is as a way to promote your blog – which in turn promotes your book, your writing, or your publishing business. Twitter is by far the biggest driver of traffic to my blogs because an automatic tweet is posted whenever I publish a blog post – without even having to log in to Twitter. This tutorial will show you how it’s done, using Twitterfeed.
Read MoreA Facebook page is a great way to promote your book: you can use it to connect with your readers, encourage discussions around the topic of your book, automatically pull in your latest blog postings, and send updates to your fans.
By default, a Facebook page has tabs for Wall, Info, Photos, Discussions and Boxes, with the Wall tab being the first thing you see. But you can also personalize your page with a customized tab that offers more information about your book, draws people in and gives them a clear call to action. You can even make it the first thing people see when they visit your page for the first time. Follow these 5 easy steps, and you too can have a customized Facebook page.