london book fair 2.0

Some of you may remember Peter Collingridge, MD of Apt Studio Ltd, from the Bookseller seminar ‘Reaching Readers Online’ in London last month. He wrote an excellent piece on where most publishers sit in relation to web 2.0 (or even web 1.0), during the London Book Fair:

In the caffeinated, optimistic and excitable spirit of the fair, and following the trends of the wider business world, we could now talk about how we are all leveraging web 2.0, blogs, MySpace, Twitter, user-generated content, YouTube and Flickr. We might even discuss RSS and Second Life avatars without losing the will to live.
We could do. And if we were all twenty (or forty) years younger, spent more time online than in front of the TV (or with our faces buried in manuscripts), we might possibly do so knowledgeably. Who knows, between us we may yet today have a conversation that turns into a startup company heralding publishing’s second coming.

See the rest of this article at: Times emit » London Book Fair 2.0