“An invaluable and easy-to-understand map of the world of Twitter” – Sue Cook
“Every author should read this” – Celia Brayfield

• Get more followers
• Sell more books
• Tweet like a pro
• Save time working it all out for yourself!

Twitter is a vital place to reach readers online and promote your books – but where do you start?

The Publishing Talk Guide to Twitter tells you all you need to know to get started and make the most of the medium – whether you’re a publisher or an author. Packed with practical advice, tips and real-life examples throughout, this ebook demystifies Twitter and guides you step-by-step to marketing success.

About the author: Jon Reed is the Founder and Editor in Chief of Publishing Talk, which has the largest publishing community on Twitter with over 300,000 followers. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. His book Get Up to Speed with Online Marketing (2nd edition, 2013) is published by Pearson Business.

Title: The Publishing Talk Guide to Twitter
Author: Jon Reed
Publication Date: 2011
Hashtag: #ptgtwitter
Length: 32,000 words

Available as a Kindle ebook:

• Kindle from Amazon.com
• Kindle from Amazon.co.uk

Reviews

Jon Reed’s guide is an invaluable and – crucially – easy to understand map of the world of Twitter and the gateways it offers. I can’t wait to publish my third novel and capitalise on my new-found knowledge.
Sue Cook, broadcaster, author and presenter of The Write Lines (BBC Oxford)

Every author should read this. A brilliant guide to creating a social network presence for a book – tips, tricks and and case studies from the go-to guy in social media.
Celia Brayfield, author and Head of Creative Writing Programme, Brunel University

Highly recommended. An invaluable guide to Twitter that expertly navigates the high seas of effective networking with flourish and wit.
Sarah Such, Founder and Owner of Sarah Such Literary Agency, London

This comprehensive yet accessible guide draws on its author’s deep expertise in social media to help publishers build a credible presence, enabling them to reach out and engage with new audiences in new ways.
Simon Juden, former CEO of the Publishers Association

Packed full of handy tips, interesting case studies and useful step-by-step practical guidance. A much-needed lifeline for all those closet Twitterphobes within publishing who wish they knew how to engage with this social media phenomenon.
Sanphy Thomas, Managing Director, Jessica Kingsley Publishing; former Marketing Director, SAGE

Crammed with Twitter success stories and practical tips, which help aspiring writers, published authors and publishers achieve their goals.
Anna Faherty, Lecturer in Publishing, Kingston Writing School

Jon Reed is uniquely positioned as a social media expert with a publishing background to provide relevant and timely information to an industry that needs to find new ways to connect with consumers.
Kate Wilson, Founder and Managing Director, Nosy Crow

Packed with top tips, practical examples and written by one of our brightest and best commentators on social media. A must read for all publishing students.
Beverley Tarquini, Senior Lecturer, Oxford Brookes International Centre for Publishing Studies

If you are an author or a publisher and not on Twitter, you need to be on it today. Your very next action before you start tweeting should be to get and read a copy of The Publishing Talk Guide to Twitter by Jon Reed – the Twitter bible for authors. Tom Evans aka The Bookwright, author of Blocks, Flavours of Thought and The Art and Science of Light Bulb Moments.

About the eBook

The Publishing Talk Guide to Twitter takes you step by step through the process of planning your strategy, setting up your account and tweeting effectively.

You will learn how to:

• Get to grips with Twitter
• Identify your goals and decide on what type of Twitter account(s) you need
• Decide what to tweet and how often
• Build a following in your niche community of interest
• Increase your followers
• Understand the dos and dont’s of Twitter etiquette
• Master hashtags and use them effectively
• Reach out to new readers (and/or agents and publishers)
• Automatically tweet your blog
• Shorten your links with bit.ly
• Tweet a daily online newspaper with paper.li
• Create Twitter Lists
• Integrate Twitter with other social media tools to make your reach even more powerful
• Create buzz around your book with Q&As, twinterviews, giveaways and tweetups
• Use a range of third-party tools to enhance your Twitter experience
• Develop a clear action plan for using Twitter as a promotional tool.

You’ll be able to use Twitter effectively to make connections, build a following and promote your book(s) – even if you have never tweeted before.

Includes contributions from:

• Sarah Salway on how Twitter propelled her book into the top 250 in the Kindle charts
• Lucy Coats on how she makes the most of Twitter as a children’s author
• Suzanne Collier on how to use Twitter to find a publishing job
• Nick Belardes on his experience of producing the first Twitter lit novel
• Johanna Harness on the success of the #amwriting hashtag
• Oxford University Press on how they gained thousands of followers for their @OxfordWords Twitter account
• Waterstones booksellers on the benefits they gain from running ‘twinterviews’

…and many more, who share their ‘Top Twitter Tips’ in their Twitter Success Stories.

Contents

Acknowledgements
Introduction
Part One: TWITTER FOR AUTHORS AND PUBLISHERS
1. Why Twitter Works for Authors and Publishers
2. Ways for Authors and Publishers to use Twitter
3. How to Use Twitter to Find a Publishing Job
Part Two: USING TWITTER STRATEGICALLY
4. Twitter and the Sales Funnel
5. What Are Your Goals?
6. What Sort of Twitter Account?
Part Three: GETTING STARTED WITH TWITTER
7. Finding Your Way Around Twitter
8. How to Set Up Your Twitter Account
9. Twitter Terminology
10. How to Find People to Follow
11. What do I Tweet?
12. How to use Hashtags
13. How Often Should I Tweet?
14. Twitter Dos and Don’ts
15. How to Increase Your Followers
Part Four: MAKING THE MOST OF TWITTER
16. How to Manage Multiple Twitter Accounts
17. How to Shorten URLs
18. How to Tweet your Blog
19. How to Link Twitter to Facebook and LinkedIn
20. How to Create a Twitter list
Part Five: CREATING BOOK BUZZ WITH TWITTER
21. How to Host a Q&A
22. How to Run a Giveaway
23. How to Organize a Tweetup
Part Six: TWITTER RESOURCES
24. 100 Twitter Tools to Help You Market your Book
25. 100 Publishing People to Follow on Twitter
26. Your Twitter Action Plan
27. Further Reading