7 ways to use pay per click marketing to promote books
From Google Ads to Facebook, Instagram and Twitter there are lots of options for paid advertising online. So where do you start – and what works for books?
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Latest Posts
MASTERCLASS: How to Build a Writing Habit That Lasts – with Bec Evans and Chris Smith
Get your writing year off to a flying start with this masterclass packed full of advice and inspiration from the
Masterclasses
MASTERCLASS: How to Build a Writing Habit That Lasts – with Bec Evans and Chris Smith
Get your writing year off to a flying start with this masterclass packed full of advice and inspiration from the
Getting Published
How many words in a novel? Average word count for books by genre
How many words in a novel? Here are the average word counts and page numbers by genre – so that you know what to aim for!
Writing
Writing and mental health: 8 psychological benefits of writing
From clearer thinking to the confidence that comes with mastering a skill to processing difficult life events – not to mention the sheer pleasure of creativity – here are some of the ways writing can give your mental health a boost.
Marketing
10 ways to market your book if you really don’t like marketing
You need to market your book. But what if you really, really, don’t like marketing? You became a writer to write, after all – not to sell. Here are some ways to approach marketing if you really don’t like marketing.
Ask an Agent
MASTERCLASS: How to Perfect Your Submission to Agents and Publishers – with Scott Pack
If you want to get traditionally published, you need to submit a compelling book proposal to agents or publishers. This masterclass with Scott Pack will maximize your chances of success.
Self-Publishing
London Book Fair 2022: Top takeaways for authors
The London Book Fair is back! And so am I. Here are my top takeaways for authors.
Interviews
INTERVIEW: Kindle bestseller Nicola May considers the pros and cons of self-publishing v. traditional publishing
Nicola May is a self-publishing sensation, and the author of a dozen romantic comedies. In 2019 she hit the #1 Kindle bestseller spot in the UK with The Corner Shop in Cockleberry Bay. Now she’s signed a three-book deal with Hodder. Jon Reed asked her why.
INTERVIEW: Malorie Blackman
Malorie Blackman, the former Children’s Laureate and champion of children’s literature, talks to Lucy Coats about her path to publication, the obstacles she faced as a writer of colour, and her top writing tips.
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8 things to include in your author social media strategy
Social media is one of the best ways to connect with readers, build a large, engaged audience – and promote your books. To succeed, it pays to think strategically about what you want to achieve.
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Narrative nonfiction: 7 tips for turning your idea into a book
Narrative nonfiction is nonfiction’s equivalent of the novel, says Daniel Smith. Here’s how to turn your idea into a compelling read.
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How to write a memoir that matters
Want to write a memoir? Adam Kay’s “This is Going to Hurt” is part of a new trend of immersive memoirs with a message. But what does it take to write and publish one?
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Why your book is your greatest marketing tool
The book used to be the thing you marketed. Today it’s also a tool to market yourself or your business. Business coach, content consultant and publisher Alison Jones shares her advice for using self-publishing as a business strategy.
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What does a literary agent do?
Children’s agent Hilary Delamere answers a frequently-asked and fundamental question about agents: What are they for and what do they do?
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5 rules for setting a writing goal you’ll stick to
New Year’s resolutions rarely make it past January. How can you make sure your writing resolution sticks? Chris Smith shares his rules for setting a goal you’ll stick to.
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How to choose an agent – which of these 7 types is right for you?
You choose an agent as much as an agent chooses you. But which one is right for you? Kirsty McLachlan looks at what different types of agent can offer.
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Room to Write – Isabel Losada writes narrative nonfiction anywhere and everywhere
Writing in exotic locations – and occasionally shop windows – is all in a day’s work for narrative nonfiction author Isabel Losada.
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10 essential books for writers
Develop your craft with these 10 essential books for writers. How many have you read? And which others would you recommend?
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5 things you need to know about agency agreements
Don’t get too carried away with excitement and gratitude when an agent offers to represent you. Put on your business hat and look out for these common pitfalls with agency agreements.
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