InterviewsSelf-PublishingWriting

The Accidental Author: How Kerry Wilkinson conquered the Kindle charts

Kerry Wilkinson is something of an accidental author. His debut, Locked In, was written as a challenge to himself but, after self-publishing, it became a UK number one bestseller within three months of release. Then he signed a six-book deal with Pan Macmillan. Jon Reed asks him how he did it.

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Ask an AgentGet Published

How does a literary agency sell its authors?

How does a literary agency sell its authors? Bestselling agent Andrew Lownie says there are three elements to selling books to publishers: 1) an agency needs to have saleable books in the first place; 2) the proposals need to be the best they can be; and 3) one needs to know the right editors to approach and not give up too easily.

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conferencesDigitalMarketing

How to build an effective content strategy

For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

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MarketingSocial Media

Social media – the pros and cons for writers

Social media has been key to Emily Benet’s success as a writer. Her first book, Shop Girl Diaries, started life as a blog; her second, The Temp, as a serialised novel posted online; and her latest, #PleaseRetweet, is a comedy about social media obsession. Social media is a wonderful tool for writers – but it has pitfalls too. The key is to use it, and not let it use you, as she reveals in her top pros and cons of social media for writers.

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