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Jon Reed 13th October 2010 Facebook, Facebook pages, FBML, HTML, Static FBML

How to Customize your Facebook page

A Facebook page is a great way to promote your book: you can use it to connect with your readers, encourage discussions around the topic of your book, automatically pull in your latest blog postings, and send updates to your fans.
By default, a Facebook page has tabs for Wall, Info, Photos, Discussions and Boxes, with the Wall tab being the first thing you see. But you can also personalize your page with a customized tab that offers more information about your book, draws people in and gives them a clear call to action. You can even make it the first thing people see when they visit your page for the first time. Follow these 5 easy steps, and you too can have a customized Facebook page.

Small and Mighty

The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.

published articles

Jon Reed 13th January 2010 academic publishing, Facebook, MySpace, RSS, Second Life, Social Media, STM, YouTube

Time to Talk

This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008 Trade publishers