How Twitter propelled a republished book up the Kindle charts
Amazing things can happen on Twitter if you catch the eye of an ‘influencer’ or two.
Sarah Salway’s Something Beginning With was first published in 2004. Although it had a blog, this was in the days before Twitter, Facebook, and the huge word of mouth possible to achieve with them.
In November 2010 it was republished by the Friday Project. Within a week, it went from nowhere to the top 250 in the Kindle charts. How did this happen?