Independents Archives - Publishing Talk

Jon Reed 2nd July 201020th September 2020 Digital, Huffington Post, Independents, Second Life, Small press, social media marketing, Twitter

Are you too big for social media?

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

Small and Mighty

The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.