The future's bright, the future's mobile
In the final part of his report on this year’s London Book Fair Digital Conference, Alastair Horne considers the impact of mobile on the publishing industry.
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London Book Fair Digital Conference
Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.
I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.